The digital marketing landscape changes in a matter of days, but this doesn’t mean you can’t create a powerful digital strategy for your business. Having a plan to follow can help you take the right steps and build an online presence that’ll get you, customers.
Start by looking at the current digital marketing trends to see what you can implement. Each business is its own unit so following a universal strategy may not give you the results you want.
Here are 5 key ingredients of an effective digital marketing strategy you need to implement today.
The most important part of an effective online marketing strategy is setting KPIs (Key Performance Indicators). Having marketing goals and tracking the results is crucial for your marketing success so you can adjust your strategy in the future.
Some of the most essential KPIs to track include:
- Website visits
- Conversion rates
- Leads generated
- ROI (Return on Investment)
- Cost per lead
- Lead conversions
- Email open rate
- Social media insights
Focus on the KPIs that matter to your business goals and leave the rest aside for the time being. You can set new KPIs whenever you need them.
No good marketing strategy is complete without an SEO plan. Search engines are the bread and butter of business success online. If you want to rank well on the search engine pages, you need to pay attention to your onsite and offsite SEO.
Finding the right keywords for your business is the first step. Then, create content around those keywords and get quality backlinks to your website from reputable external websites. This way, search engines can assess if and how to rank you on search results pages.
3. Social Media Strategy
Social media is a must if you want to attract the right customers and boost sales. However, you need to learn how to optimize your channels for visibility and success. Different social media networks have different algorithms and most of them focus on your engagement rates.
Here’s a handy social media guide we made for startups and entrepreneurs that’ll teach you how to grow your online presence organically.
4. Content Strategy
Content is king, but to use it properly, you need a good content marketing plan. Search engines rate content based on several factors, but quality is the most important one. If you write content stuffed with keywords hoping search engines will rank it higher, you risk being blacklisted.
Always create content for the people that’ll read it. Try to provide as much value as you can and aim to solve your audience’s problems. This is how you attract the right customers to your website.
5. Lead Generation
Generating leads is crucial if you want to gather a loyal audience ready to buy from you. The easiest way to generate leads is through email marketing. Website visitors who leave their email address in exchange for a free download or newsletter become leads.
You can also generate leads through free webinars, giveaways, quizzes, subscriptions, memberships, and more. Remember that leads don’t count as customers until they buy from you.
Do you Have a Digital Marketing Strategy for Your Business?
Whether you’re a new business looking to build brand awareness or an existing one trying to boost sales, having a solid digital marketing plan can help you reach your goals.
Ready to grow your business and create a strong online presence? Contact us today to learn more about our services and let us create a custom digital marketing strategy for your business.