Your online business depends on making a good impression of your website design on your target market and your target market only. Yes, it’s true that it’s easier for your target market to remember the name of the website than what it looks like on the outside. This is because your website, in the first place, should represent a well-edited image of your business. However, only making a website design look good doesn’t work.
While a well-designed, user-friendly website with a clearly laid out interface and intuitive graphical structures catches the attention of the target market, it’s not for sure that your website design will achieve the conversion rate that you are aiming for in terms of sales.
A clean-cut website is ideal to keep your target market focused especially where they are looking for the needs of your business on the Internet. Why waste time? Let them know what your business counts on and how your business can benefit them. In this article, you will learn the 4 steps you should follow for planning your website design success.
Step 1: Define Your Users
As you plan your design or revamp your online website, it’s extremely vital that you identify your users. Who is your target audience? Your business represents a brand or a product or service that can relate to a user. Your users will determine the message you have to put across to your web visitors or prospective clients and you can summarize the benefits your offering to these visitors in a short space of time.
Therefore, it is pertinent and essential to allow your users to express themselves on what you have to say via your web design. A website that is designed not according to the specifications of your users will not be a good strategy for your business growth.
Evaluate whether the audience from which the website represents is good for your business. If not, then you ought to alter the focus of your website to reflect a different business-oriented message.
Step 2: Define Your Target Keywords
Your target keywords would make it easy for search engines such as Google to find your website once you follow some of the steady and accurate development work that you do to the website. Your target keywords are extremely important in planning the significance of each page to target the most appropriate users.
You must start with a few carefully selected keyword phrases that find the ideal repetition, combination and density on the website. Remember that your keywords, along with the content, is the medium to prepare the target market for your business.
We can help you with all your SEO needs if needed during your journey.
Step 3: Identify Your Target Audience
Identifying who is your target audience and what is important to them must be your immediate goal. Studies show that searchers begin their journey on Google as a long term search. Therefore, with a high search engine ranking, your target audience is likely to find you more easily when using long-tail keywords rather than key phrases.
An image speaks louder than the text and visitors tend to choose the websites that have images along with the precise text they are looking for. Always remember that images also attract the same weightage in terms of SEO so adding an Alt-Tag as well as an Image Title is very important and can be a contributing factor to website design success rates.
Step 4. Define Your Goals
Once you have completed the first step (Step 1) and you have identified the target audience, it would be easy for you to plan the key messages/feeds that your design should tell to them. For your business success, the key messages/feeds must tell something relevant to your target audience.
In order to be able to do this effectively, you use your own analytical data to find out the real results that your business growth will attract your target audience. Only by doing this will you be able to create a sharp and promotional strategy to match your business to the most suitable people.
After these steps can you finally start the website design brief followed by wireframing/prototyping by your selected website designer/web design agency.
If you are looking for more tips and tricks on how to plan for website design success, check out our previous post about how to choose your website designer.