With eCommerce set to phase out traditional retail, online businesses are all the rage these days. That’s great news for the consumers but not so much for the online businesses running the show. With so many eCommerce sites, it becomes difficult for customers to notice your business.
Honing your SEO is one way you can give your online business an edge over the competition. Ecommerce SEO can do wonders for your lead generation and attract both local and out-of-town customers. In fact, SEO has one of the highest ROI among the many digital marketing strategies.
Although many online businesses understand the importance of SEO, not many know how to go about it. For most business owners, SEO is a by-the-way, and the focus is more on stuff like Google Ads and affiliate marketing. Not to say that the two don’t work, but there’s also much to gain from SEO.
In this piece, we’ll be looking at everything you need to know about eCommerce SEO. So read on and find out why your marketing campaign needs to have a solid SEO strategy.
What Is Ecommerce SEO?
SEO is a collective term for strategies and tactics websites employ to increase their rankings on search engine results pages or SERPs.
Google wants to make it easier for web users to find what they’re looking for in the shortest time possible. So it uses ranking factors and search algorithms to prioritise the most relevant web pages in their search engine results page (SERPs).
SEO is the process of aligning your website with these ranking factors and search algorithms. In doing so, your website has a better chance of ranking high on the search engine results page. This makes your site more visible to your potential customers
Your SEO must be niche-oriented to rank higher for searches relating to your line of business. So SEO for a news site or blog, for instance, might not be the same as that for an eCommerce site. So how do you go about eCommerce SEO?
Tips for Enriching Your Ecommerce SEO
There are a few tips that can help eCommerce marketers to succeed in their SEO campaign. If you want to improve SEO for your online business, here’s what you should do.
Use HTTPS Sitewide
If you’re not already doing this, then there’s a lot your missing. HTTPS sitewide is super important and is something every eCommerce site should use.
Most eCommerce sites need to collect users’ personal details. In doing so, they can tailor their services or products to their visitors. Sites that protect the personal details they get from their users rank better on SERPs.
HTTPS safeguards communication between the browser and the server. It is a layer of protection that prevents your user’s data from being intercepted or manipulated by hackers. It helps safeguard sensitive information like credit card details and passwords.
Have the Keywords on Lock
Keywords are at the core of any successful SEO campaign, including eCommerce SEO. To leverage keywords to your advantage, you first need to do your research. To do so, you have to:
- Make a list of all the pages on your site
- Find relevant keywords that align to specific pages
- Map these keywords to these specific pages
Most people don’t have the patience to map keywords for every page, but you don’t have to. You should only do so if you want your site to rank higher and edge out your competition.
Remember to pay more attention to your ‘category’ and ‘product’ pages. That’s where most of your online visitors spend their time. If you don’t want to go page by page, you can just focus on these pages.
Group Your Pages in a Hierarchy
Understandably, for some sites, it’s impossible to do page-by-page keyword research because the site has just too many pages. If this describes your situation, then one way around it is to prioritize your pages. That way you can focus on the most important pages first before moving to the others.
So how do I know which pages are the most important? You can use your intuition, but that won’t do you much good. An easy way to tell which pages you should prioritize in your site is by using Google Analytics.
Google Analytics will give you a rough idea of the most important pages on your site. All you have to do is:
- Open Google Analytics
- Go to ‘site content’ then ‘landing pages’
- Click on ‘sort by revenue’ then high to low
You can also sort this list by traffic sessions. You can then do your keyword research and mapping for only the top pages. Doing so saves you a lot of time and effort.
Optimize for User-Friendliness
Make it easy for your site visitors to navigate through your site. Make sure it’s organized, well-structured and responsive too. Also, offer your users relevant landing pages and have links to your products on the homepage.
Write Compelling and Comprehensive Product Descriptions
Your product descriptions have to be catchy, accurate, and exhaustive to convert into sales. Potential customers need to know as much about a product before making a purchase. Remember to use relevant keywords with your product descriptions to drive your rankings further up.
Hire a Professional
There’s a lot you stand to gain from hiring a professional for your SEO. An SEO expert can streamline and augment your SEO campaign for the best conversion. Plus, they align your SEO effort to your online business niche for greater profitability.
If you opt for professional help for SEO, you can only settle for the best and nothing less. It’s perfectly okay to spend a little money on your SEO. After all, SEO has one of the highest ROI among digital marketing campaigns.
Improve Your SEO for a Thriving Business
Watch the competition drift behind you once you have your eCommerce SEO on lock. Enhancing your SEO is not complicated, but it takes a lot of commitment and hard work. However, once you get it right, SEO will be a breeze for you.
It’s okay to seek professional help for your eCommerce SEO. Just as long as you get the right people for the job. For professional and expedient SEO service, contact us today, and we’ll sort you out.