Customers face a ton of options to choose from daily so consistent engagement is the key. Without enough involvement, the customer can get bored and even forget about your business. One of the most popular tools tactics used to keep in touch with inactive customers is email marketing.
Research shows 80% of businesses use email marketing to convince customers to stay. Yet, not every email appeals to an inactive customer. Winning back the customers entails using more creative, specific, and targeted return emails.
Are you trying to figure out what it takes to make a return email that will win back your customers? If so, check out our guide here.
Use Captivating Subject Lines In Your Email
You may wonder why some customers never respond to any of your return emails. Did you ever think it could be the subject line putting them off? An average person receives 121 emails per day. Yet, customers usually swipe through their emails as they look for enticing or relatable messages.
Email tracking tools can help you know which of your messages have the least open rates. Then you can craft more compelling headers for such messages. To increase open rates or compel your customers, add some mystery to your headers.
Another way is to include offers, trending topics, or stories in the subject lines. Aim at intriguing your customers to win their attention and increase open rates.
Embrace Clarity and a Clear Call to Action in Your Copy
In ordinary conversation, we simplify our language. People around us understand more relatable and words. We never use jargon or obscure statements and the same should apply to your email marketing efforts especially with return emails.
If you want to see increased click-through rates, use relatable, and straightforward language. Your copy needs to focus on your audience, and offer answers to their problems.
Aim to increase engagement through the email copy. Point out what you expect from the customers, and highlight the benefits in return.
Remember to include a clear call to action at the end of your copy. The CTA guides customers on to the next step after reading. Without it, the entire copy will go down the drain.
Your CTA should provoke action through power verbs and sensory words. Aim at drawing the customer into the next phase of action. The more motivating and factual your CTA is, the more engagement you can expect.
Come up with an Irresistible Offer
With increasing competition, you need to craft a copy that can stand out. Social media, YouTube, Netflix, and other content forms compete for your customers’ attention.
If you want to win back your customers, your email marketing needs to be irresistible. Since the customers already interacted with your product, let the mail explain what they miss for being inactive.
You can also design an offer in your marketing plan that rewards customers for returning. Aim at solving their previous business pain points. Discounts, coupons, or giveaways are some ideas you can refine to offer something captivating.
For instance, you can offer free shipping for every first order or provide a 20% discount to a dormant customer. You can also be creative and mash-up a range of offers to charm the inactive customer.
Personalize the Content
Personalization is vital for the success of your return email. One study shows 94% of businesses are sure personalization is critical to both short-term and long-term success.
With personalization, return emails become more productive. Customers start to find your message more relevant. When customers find what they want, they stick to you, and sales explode.
Using existing customers’ data, you can embark on email personalization right away. Create unique messages for each customer to answer their individual needs. Include their names in each email and focus on their most preferred needs or benefits.
Make every message more personal. You can recommend new offers based on the customers’ previous purchases. Or add an offer to the products they abandoned in their carts. For instance, to entice inactive customers, include abandoned products in weekly deals.
Offer Something for Free
It’s disheartening to see your customers drop after investing to win them. Yet all customers leave for a reason. It could be your product had poor visibility, and a few offers can win the customer back.
Including free offers in prospecting emails can mean you’re generous or position your brand as caring. These offers can further remind customers of your product’s benefits.
Free offers can comprise custom messages to address the needs of a specific customer. Such offers may not include free products. Instead, they can comprise webinars, VIP support, or training sessions to give value.
Use channels like social media marketing and paid ads to promote these deals.
Use Return Email Campaigns to Re-Engage Inactive Subscribers
Email providers can limit your messages if they result in reduced open rates. The inactive subscribers can signal to ISP’s your emails are destructive. This can lead to a block of your future messages and lead to more engagement problems.
The way forward is to filter inactive subscribers to increase email delivery and engagement. Removing inactive customers can increase open rates and cut your email costs.
Create unique campaigns for inactive subscribers to confirm their need for your products. Ensure the return emails point out your reasons and expectations. For more engagement, offer incentives for the customers that opt to stay. You can also point the deals inactive clients miss out.
Remove the subscribers that cannot respond to your offer. Aim to remain with an active group. Re-engaging inactive subscribers can reactivate new sales without a lot of investment.
Master the Art of Email Marketing With a Killer Return Email
An effective return email can help you keep a healthy bunch of subscribers. If you follow the tips and the steps above, you can cut down churn rates and boost engagement.
Winning back old customers is more crucial than hunting for new ones. Keeping customers can help to increase revenue and saves the cost of getting new ones.
Old customers can act as referrals and buy more compared to new ones. They are even effortless to charm because of experiences. If you’re looking to reconnect and re-influence your customers, don’t hesitate to book a consultation with us today.