As you know, most of the SEO strategies you use must be altered every once in a while in order to keep up with the changing times. And yet, there are some SEO techniques that remain effective the way they are for years.
So, as we take our first steps into a new year, there’s no better time for an SEO refresher course than right now. And, wouldn’t you know it, we have the 8 best SEO techniques for 2021 listed right here in this guide.
We’ll teach you what’s new in the world of SEO tricks and trends this year. You’ll also learn which techniques don’t need changing.
And besides, this guide will only take you ten minutes to read. Make your site ready to take on 2021 with these SEO tips.
1. Responsiveness Still Comes First
One thing that hasn’t changed in 2021 is that responsiveness is still essential for a high search rank. If your site isn’t ready for mobile viewing, many users will avoid it, anyway. Thus, search engines will penalise your rank before that even happens in order to lead users to sites that do cater to mobile users.
2. Be Number One in User Experience
As you know, there are thousands of other websites on the internet that offer users the same type of content and services that yours does. So, what makes your website so special? If you don’t know the answer, that’s a bad sign.
Fortunately, we do have the answer: user experience. If internet users have to choose between two similar sites, they’re always going to choose the one that’s easier to use. So, you should definitely make improving user experience one of your top priorities in 2021.
3. Optimise Your Site For Voice Search
There are hundreds of statistics that confirm the importance of optimising for voice search. And any one of these stats should be enough to get the point across.
For example, 2 out of every 5 adults use voice search at least once per day. That’s a lot of search traffic you’ll be missing out on if you don’t optimise for it.
So how do you optimise for voice search? Be sure to include long-tail keywords in your content. These are search terms that include at least 3 words.
Also, use structured data. Featured snippets often include the exact answers voice searchers are looking for.
4. Optimise For Local Searches
While you’re updating your site, you should check your contact information to make sure it’s current as well. For example, your business may have opened up new locations that you forgot to list on your website.
This advice applies to both the information on your website’s contact page as well as any online business directories you are listed on. This will optimise your website for any searches that are specific to your operating locations.
Furthermore, this also brings up an additional point. If simply listing an address optimises your site for that location, why stop there?
You should actually have location-specific landing pages for these addresses, also. This will greatly improve your chances of ranking high in local searches.
5. Topic Clusters vs Keywords
Most likely, you already know that repeating a popular keyword over and over again will not help your search rank. In fact, it might even penalise your rank.
Search engines stopped falling for this trick a long time ago because such pages are irrelevant to searchers. Today, Google has become even more effective at determining the relevance of content.
Thus, today, topic clusters are more important than repeating the same keyword phrase over and over again. Topic clusters are basically a group of several similar keywords that are relevant to a topic. Think of them as variations of a single keyword phrase.
Take, for example, the keyword, “benefits of car window tinting.” The topic cluster this keyword belongs to would include other keywords like “benefits of auto window tinting” and “car window tinting advantages.” Using many of these variations throughout a page of content reassures Google that the content is relevant.
6. Write More Long Content
Writing long content gives you many more opportunities to use the topic clusters we just talked about. And it offers more valuable, in-depth content for your visitors.
Plus, this is the type of content that’s more likely to earn you backlinks. Essentially, long content boosts the success rate of most of your other SEO strategies.
7. Backlinking Tactics For 2021
Backlinking is still very important in 2021 and hasn’t changed too much. The most important thing is that you aim to have a wide variety of sites that link back to yours.
Big-name influencers are obviously important for this. But the backlinks on lesser sites also lend credibility to your status as an industry authority.
Lastly, be careful to disavow irrelevant links to your site that might be penalising your search rank. Don’t get too overzealous with this, though, or you’ll end up removing backlinks that are actually helping you.
8. Always Measure Your SEO Performance
Most importantly, remember this. None of your SEO efforts matter in the slightest if you don’t track their performance.
If you’re not keeping track of SEO analytics, start doing this now. Otherwise, how will you even know which strategies are working and which aren’t?
For instance, how can you know what kind of content to provide each week if you don’t even know which of your posts are the most popular? The answer is, you can’t.
Always measure your SEO performance to determine your overall SEO plan throughout the rest of this year. Outsource this work if you have to.
Make Your Website Thrive in 2021 With These SEO Techniques
Remember: these SEO techniques won’t remain effective forever. But they’re definitely effective right now.
So don’t delay in applying these tips or you’ll get left behind by your competition. Immediately after you’re done reading this, make a plan to refresh your website according to these SEO tips.
Lastly, if you’re an SEO beginner, we offer one final warning. Figuring out how to apply these strategies will take time and guesswork, which will greatly reduce their effectiveness.
We can help you apply these techniques fast to get your SEO strategy up and running. Contact us here to learn what we can do for your website.