The cost of a 30-second ad in Superbowl 2020 was over 5 million. Marketers and advertisers know that having a spot in the Superbowl can have a tremendous influence on their business.
Doritos, Pepsi, and Coca Cola are some of the big-named brands that typically in the Superbowl commercials. The Superbowl in 2020 offered a lot of big brand names and a lot of marketing takeaways.
Breaking down these Superbowl ads can help you understand what marketers did right, what their strategize was, and how it can help your business.
Here are five key takeaways from the Superbowl in 2020.
1. Know Your Audience
Knowing everything about your audience is a key marketing principle. It’s clearly evident in the Superbowl ads.
The Rocket Mortgage commercial with Jason Momoa perfectly illustrates what it means to know your audience. That commercial illustrates a celebrity, Jason Momoa, who enjoys being himself in his home.
The sponsor of the commercial, Rocket Mortgage, tells people how they should feel when they buy a home. People should feel themselves when they purchase a home.
Rocket Mortgage’s Superbowl commercial is the perfect marketing example of how important it is to know people and how they feel inside a home.
2. Be Relatable & Nostalgic
Jeep’s commercial of recreating the movie, Groundhog Day with Bill Murray, offered something relatable.
Jeep did a commercial that a lot of people understood. The commercial was about an iconic movie, Groundhog Day. Bill Murray recreates living through the same day over and over again.
The commercial was relatable because of how cherished the movie is to most people.
The commercial was boh relatable and nostalgic for audiences. It focused on the emotion of people. In the same way, it was also funny, which made it an enjoyable commercial.
The key takeaway from this commercial is to be relatable and nostalgic to your audience and what they like. Focus on being relatable.
3. Be Emotional
The “Loretta” commercial was a tear-jerker. An older man narrates his life by telling Google what to remember from his life.
It’s the perfect example of why you should use emotion in your marketing. Emotion is the key takeaway from Superbowl 2020.
An elderly man trying to remember facts about his life and his wife, Loretta, appeals to all of us who have a heart. We don’t want our memory to fade as we grow older.
That commercial was especially poignant and memorable to after it aired because we all have a loved one if it’s friend, brother, sister, or someone else.
Google brilliantly showed how emotion can tell a story.
The key takeaway from Google’s commercial is to use emotion to bring people into your brand.
You can see how we help e-commerce businesses achieve emotion in their marketing efforts by visiting our website.
4. Be a Storyteller
The Snickers commercial created a powerful story around multiple characters.
The commercial showed multiple people struggling with life problems. They talk about how the “world is out sorts” and come together to fix it.
Everyone gathers in a field with a gaping hole to the centre of the earth. From there, you see a helicopter drop a huge Snicker bar. The Snicker’s campaign, “you’re not you when you’re hungry” is perfectly illustrated.
The point of the commercial is to show the viewer that even the world needs a Snicker. The commercial provides excellent storytelling.
The marketing strategy in this commercial is about nurturing the brand. After ten years of the campaign, “you’re not you when you’re hungry,” Snicker does something bolder and bigger.
They continue to show off what their brand is for people, specifically the world, and how Snickers helps people get through life’s problems.
If there’s anything to learn from the remarkable Snicker’s commercial, is that it brings all of their campaigns together to show how they’ve helped the world.
The one key takeaway from the Snicker commercial is to be a vivid storyteller around your brand.
5. Be Innovative
A variety of commercials were innovative and bold. A key marketing giveaway in the Superbowl was about being innovative and daring.
The Amazon Alexa commercial offers some innovation. They tell the history of Alexa and how it came about. The commercial dives into time periods of people named Alexa who helped monarchs and kings.
The commercial was innovative by focusing on their existing content. It focused on Alexa.
The Doritos commercial was also innovative by redoing the “Old Town Road.” You have a dance-off between two cowboys that at first seems like a duel.
It’s a dance-off for the Doritos. It’s innovative by taking something old and making it relevant again like the “Old Town Road.”
Lastly, the Bud Light commercial offers innovation by showing the original Bud Light and the new Bud Light Seltzer.
The commercial showed a man trying to decide in a gas station between the two beers. The characters inside his brain are trying to get him to choose one or the other. In the end, he chooses both.
If you’ve seen the commercial, it’s a great example of marketing to your audience. Bud Light knows their audience won’t try something new, so they want them to try both.
The key takeaway from the Bud Light commercial is to have fun with the product. Empower the consumer. Let them decide on what beer to get.
Ultimately, each ad showed one simple marketing message: don’t make it complicated.
Superbowl 2020 Advertisements Teach Basic Marketing Principles
The basic marketing principles in Superbowl 2020 offered insight into what your marketing efforts should look like. You should have emotion, storytelling, and don’t be afraid to try something new.
The Superbowl commercials offer insight into the marketing approaches by the biggest brands. While you don’t have to be as bold as them, you can see what works in some of these million-dollar advertisements.
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